• Transatlanta Suomeksi
 
 
 
 

Publications

The Dynamics of Knoweldge and Networks

Mauri G. Gronroos
MatrixMBA Publishing 2002

The book offers a conclusive summary of the latest findings in knowledge and network management. It is a must for every HR manager, corporate advisor and organisational developer.

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Krem Trekker Diaries

Mauri G. Gronroos, 2008

What do Chinese consumers think - really?

The expense of brand promotion in China is extremely high because all actions are more or less shots in the dark. The brand managers don’t know the target groups well enough to be able to focus the efforts. The major problem is that there is no social polling whatsoever to monitor the attitudes and opinions of consumers.

This Jimei University Web 2.0 research offers for the first time a solution to this problem.

Visit the Krem Trekker website to find out more