Mauri G. Gronroos
MatrixMBA Publishing 2002
The book offers a conclusive summary of the latest findings in knowledge and network management. It is a must for every HR manager, corporate advisor and organisational developer.
Mauri G. Gronroos, 2008
What do Chinese consumers think - really?
The expense of brand promotion in China is extremely high because all actions are more or less shots in the dark. The brand managers donâ€™t know the target groups well enough to be able to focus the efforts. The major problem is that there is no social polling whatsoever to monitor the attitudes and opinions of consumers.
This Jimei University Web 2.0 research offers for the first time a solution to this problem.